Is this laptop bag too crazy to use at work?

My name is Erika and I’ve been working on GraceTech since it was just a glimmer of an idea to today, as it prepares to launch.  Most of the time I'lll be posting, but I also hope to have guest bloggers.  Today, I’ll give you a little background on myself.  I started in marketing working for advertising agencies and then worked with non-profits and finally, tech companies.  I hopscotched all over the country carrying my laptop and everything I needed to work on the go.  GraceTech became my passion because I had a constant nagging question, why can’t I find a workbag I love? 

Over the years I bought inexpensive laptop bags as well and expensive ones.  None of them made me happy.  They all carried my laptop, but they had something wrong—too heavy, too plain, too masculine, too many hard edges (I’ve gotten bruised by my bag's hard corners). 

Once on a whim, I saw a very inexpensive bag at an outlet and bought it.  For the price (less than $30) I thought why not.  I'll use it for a while.  But, that bag turned out to be controversial.  A co-worker and friend told me that I can’t carry a purple bag to work.  She said it was too crazy and wasn’t professional looking.  At a tech startup?  Seriously??!! 

Do you feel like there are bags that are too crazy for you to carry to work?  If so, I'd love to hear your story.

I hope this becomes an interactive dialog.  You can give me your feedback in the comments section.  And, you can let me know if there's a topic you want addressed.  I will read every comment and respond as soon as I can.

I'm looking forward to connecting with you!


  • Erika- GraceTech

    Hello Tracey!
    Thanks for your comment. I have a similar story. Over the years, I kept trying different kinds of bags in search of one that would work the way I want. I know I was really frustrated with finding something that both worked and looked great. That’s why I finally decided to create a line of laptop bags. They are based on the kind of bag I hoped to find— good pockets, strong materials, but light and feminine. I’m interested to hear more about what you want in a bag. And if you are interested, I might be able to send you a sample bag (pre-production) to test out. Please let me know more about what you are looking for here in the blog or you can email me:

  • Tracy Dailey

    I also work on the go with a bulky laptop and I can not find a decent bag at all. I have used a basic laptop bag, a decorative fabric bag, a bag from a direct sales friend and I am not satisfied at all. I can leave my home with an organized bag and by the time I see my second client everything is just a big mess. I just need to find the right bag.

  • Erika

    Hi Anette!
    I completely agree with you. Your laptop bag should be an expression of your individuality or express something that makes you happy. It seems like so many women have ignored their laptop bag and accepted plain black bags because they are easy to find and fit the purpose. I’m hoping women will start to want more from their laptop bag and find a bag that makes them happy.

  • Anette

    It was very interesting to read your blog because I have never really thought about not-using a bag depending on it’s colour. Maybe in Germany it is not the same as in the US but for my opinion a bag is a neccessary thing but also a chance to express your own individuality. As for this, I want to say – I like your purple bag! All the best for you!!!

Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You may also like

View all
Example blog post
Example blog post
Example blog post